Campaign details
Brand: SickKidsAdvertiser: SickKids FoundationEntrant: CossettePrincipal author(s): Denika Angelone and Cat Wiles, Cossette and Louise Cook, Holmes & CookContributing author(s): Lori Davison and Heather Clark, SickKids Foundation; Craig McIntosh, Jaimes Zentil, Peter Ignazi, Courtney Mulock, Carolyn Khoo, Emma Sleeper, and Carlos Morena, Cossette; Cathy Collier, OMD Canada
Summary
The fundraising targets for building a new SickKids Hospital were unprecedented.
The existing conventional fundraising would've fallen $300M short.
This aggressive goal demanded a radically different approach.
Cossette's 'VS' platform challenged category conventions and provides a blueprint for 21stcentury fundraising....